Tuesday, January 03, 2006

2005: what's in and what's out

Looking back over 2005, here is Adweek's take on what's in and what's out for 2006:

in: collaboration | out: competition

in: dunkin' donuts | out: starbucks

in: podcasts | out: books on tape

in: white sox | out: red sox

in: xbox | out: PlayStation

in: death by blog | out: death by natural causes

in: designer jeans | out: ponchos

in: Baby Luv | out: Tinkerbell

in: 'Grey's Anatomy' | out: 'Scrubs'

in: Pinot Noir | out: Pabst Blue Ribbon

in: designer breeds | out: purebreds

in: Wikipedia | out: Encarta

in: Dora the Explorer | out: SpongeBob SquarePants

in: Holidays | out: Chrismahanukwanzaka

in: Kanye West | out: Eminem

in: Green Day | out: Britney Spears

in: Coke Blak | out: Vanilla Coke

in: renting | out: buying

in: philanthropy | out: bling

in: China | out: North America

in: The Winter Olympics | out: NFL

in: Boomers | out: Tweens

in: Viral Marketing | out: Buzz Marketing

in: Googlephobia | out: Googlemania

in: 'Desperate Housewives' on your iPod | out: 'Desperado' on your iPod

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