Gen. Y Feels the Music
Music is one of the most influential entertainment genres affecting Gen Y. It can be seen as the voice for a generation, representing the trends, thoughts and values for this wildly diverse group. Despite the particular nature of Gen Y, music is a common bond.
The unequivocal truth is that for the past century, music has been the tie that binds a generation together. Today's generation grew up with FM radio, MTV, and a copy of Rolling Stone and SPIN in hand. Gen Y has deeply incorporated music into daily activities, such as studying sports, or hanging out with friends, providing a soundtrack to their active lives.
Music has the advantage of being both portable and affordable. With today’s technology, there are many mediums from which a person can access this form of entertainment, making it extremely versatile. Clearly, Gen Yers love to be informed and connected to the newest trends, which often begins with musicians.
A 21-year-old female Gen Yer commented, "We mimic what our rock stars wear, whether old (John Lennon sunglasses) or new (Gwen Stephani's crazy get-ups), music and music artists influence every aspect of our lives."
In order to have successful marketing strategies, marketers (and churches??) have to stay tuned to the latest trends happening in the Gen Y culture. After the recent pop backlash, it is clear Gen Y is looking for something real and credible. In a marketer's perfect world, there would be a manual available of various artists who are hot and topping all the charts. Unfortunately, the cultural drifts and constant changes in Gen Y's "what's hot" taste would make such a manual obsolete within months.
To reach Gen Y effectively, marketers (and churches!) must know Gen Y. Get current up-to-date trends by staying tuned to MTV, reading SPIN and Rolling Stone Magazines, and browse MP3 sites and the Billboard charts. Keeping current will give you an edge in the eyes of Gen Y.
Generation Y Voodoo is a Gen Y centered blog that's great for finding out everything you want to know about them...us.
The unequivocal truth is that for the past century, music has been the tie that binds a generation together. Today's generation grew up with FM radio, MTV, and a copy of Rolling Stone and SPIN in hand. Gen Y has deeply incorporated music into daily activities, such as studying sports, or hanging out with friends, providing a soundtrack to their active lives.
Music has the advantage of being both portable and affordable. With today’s technology, there are many mediums from which a person can access this form of entertainment, making it extremely versatile. Clearly, Gen Yers love to be informed and connected to the newest trends, which often begins with musicians.
A 21-year-old female Gen Yer commented, "We mimic what our rock stars wear, whether old (John Lennon sunglasses) or new (Gwen Stephani's crazy get-ups), music and music artists influence every aspect of our lives."
In order to have successful marketing strategies, marketers (and churches??) have to stay tuned to the latest trends happening in the Gen Y culture. After the recent pop backlash, it is clear Gen Y is looking for something real and credible. In a marketer's perfect world, there would be a manual available of various artists who are hot and topping all the charts. Unfortunately, the cultural drifts and constant changes in Gen Y's "what's hot" taste would make such a manual obsolete within months.
To reach Gen Y effectively, marketers (and churches!) must know Gen Y. Get current up-to-date trends by staying tuned to MTV, reading SPIN and Rolling Stone Magazines, and browse MP3 sites and the Billboard charts. Keeping current will give you an edge in the eyes of Gen Y.
Generation Y Voodoo is a Gen Y centered blog that's great for finding out everything you want to know about them...us.
posted by Toby Sturgill at
9:30 AM
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