the writing is on the wall

Type on paper is great, but sometimes you want to feel it, hold it, fling it at your foes. viaLetter of London sells 4-inch tall plastic models of Monotype Bodoni, Rockwell Condensed, and Letraset’s Frankfurter. The letters are £1.80 a piece (I'm not sure what that is in American dollars) and are suitable for gifts, home decor, or welcome signage. Not a bad price for a novelty item, and the tasteful site leaves little doubt as to the quality of the pieces.

The proprietors seem like typography buffs, not mere opportunists. Sure, plastic sign letters have been around forever, but type is hot among non-designers these days and I gotta hand it to them for taking advantage of the trend.

What's also cool about this, is you can spell whatever you want; you're not limited to "live", "happiness", or some other cheesy generic word that stores are selling these days.

HT: Typographica