Getting Back to the Basics

With all the high-tech stuff coming from the ad world like global interactive sites to mobile communicating billboards in Times Square, it's nice to see some good old print. I applaud Saatchi/NY for getting back to the basics.

It's almost as if it's an old etch-a-sketch with one line throughout the entire piece. The line in the middle reads, "www.nyctotahitinonspot.com" Pretty cool, huh?

HT: Rm116