at&t's new logo

A new logo is out from AT&T. It seems to be the thing to do nowadays. Sprint just redid theirs. I'm predicting that IBM will be soon following. These "legendary" serivce companies have been around forever and it was starting to show. I'm glad to see AT&T coming into the 21st century.

The new logo "maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business," according to Interbrand. "The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T." In addition, a "more approachable" lower-case type style — a customized font based on Avenir — is intended "to make the brand more appropriate in the residential space, and a comprehensive graphic system has been designed to provide a structured sense of movement and dynamism, introducing color in a way that adds vibrancy and freshness." See www.interbrand.com for more.