Apple Store Fifth Avenue

Move over Prada. Get out of the way Gucci, Armani, and Louis Vuitton. There's a new store in town that's redifining high-end shopping. Fifth Avenue, meet Apple.

Tonight at 6pm EST Apple will open a store on Fifth Avenue and stay open 24/7. I don't think many people will be out shopping for Jimmy Choo shoes at 3am, do you? Which is why this is so cool. In a market that is driven by "soft goods", we now are seeing a tech store opening on 5th. Granted, it's not Best Buy (thank God). I think it's inhances the branding of Apple to the more afluent, trendy, creative class.

The Studio is the creative hub of the Apple Store, Fifth Avenue. A place where your ideas and their help come together to enhance your Mac projects. Whether your interest is photography, moviemaking, music or everyday use of your Mac, their team of Creatives can help you. They’ll teach you one-on-one how to re-touch photos, compose music and make Hollywood-style movies.


The Apple Store, Fifth Avenue, is the destination for creative or technical help when you need it. If you’re looking for special events and workshops, the Apple Store SoHo, with its new state-of-the-art theater is the place to go.

In keeping with Mr. Jobs's penchant for eye-catching designs, all that will be visible from the street is the entrance, surrounded by a roughly three-story-high glass cube jutting from the ground, reminiscent of I.M. Pei's glass pyramid at the entrance to the Louvre museum in Paris.

*sigh* I wish I could be there. They are giving away a free T-shirt to the first 2,500 people who come through the store. It promises to be a good time.