Tuesday, March 07, 2006

Kids and Tweens Dominate the Charts

"Toddlers and tweens stormed the album chart this week, with kid-centric offerings selling enough CDs to take the top three spots. The soundtrack to the Disney Channel movie High School Musical took Number One, selling another 101,000 copies, according to Nielsen SoundScan; while the ninth installment of the Kidz Bop series -- in which children sing pop hits like Mariah Carey's "We Belong Together" and Green Day's "Wake Me Up When September Ends" -- moved 98,000 CDs to bow at Number Two. And surfer-folkie Jack Johnson's soundtrack to the children's film Curious George, Sing-A-Longs and Lullabies, dropped only one spot, to Number Three (89,000)."--Jessica Robertson, Rolling Stone Magazine.

What does all this mean? Does this age group hold more buying power? They don't have jobs, or responsiblities...just mom and dad's allowance which seems to be just enough to turn the tides. Kids are on the move. Tweens are a market that seem to have been over looked in the past with the twenty-something Gen Y craze. The music is clean and it's all in kid-friendly keys so they can sing like their favorite rock star.

It's perfect for the ones that are too old for Barney, but too young for Britney.


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