gen Y auto

While an eight-year-old Volvo station wagon or Mom’s hand-me-down minivan was a good enough first car for the Xers, today’s teens and twenty-somethings have a growing number of innovative, gadget friendly, style-driven choices when it comes to purchasing a new car. What started with cars such as the Honda Element and Toyota Scion has exploded into an entirely new category of youth-driven autos.

At entry level, there is a steadily increasing number of fuel-efficient compact cars and CUVs (cross utility vehicles) flaunting various tech, fashion, and function options. Amenities such as iPod connectivity, enhanced speaker systems, customizable design details, electrical outlets, functional/customizable storage space, and higher safety standards are some of the newest “standard” features to hit the automobile category. Keep an eye out for newcomers the Toyota Yaris, Dodge Caliber and Honda Fit. Although car companies are targeting younger drivers with these next generation autos, the combination of price, size, style, and high tech amenities may appeal to older drivers as well---particularly those with children to keep entertained in the back seat.

HT: trendcentral