The Cassandra Report: The Furture Issue (cont.)

FOOD/BEVERAGE TRENDS: NEXT (up and coming)

ACAI: The latest “it” ingredient to hit the market, acai is an antioxidant rich berry that claims to boost energy and immunity and moderate cholesterol levels. Its taste is described as a unique berry flavor, with a hint of grape and a dash of chocolate. Usually found in juice form, acai has become a very popular smoothie ingredient and was even mentioned recently by Oprah Winfrey as one of the “ten superfoods for age-defying beauty.” Acai will be the next super drink, similar to pomegranate juice and we anticipate it popping up in trendy cocktails and smoothie joints.

PRESCRIPTION FOOD PROVISIONS: We’ve already seen the beginning of this trend, with products that boast health benefits like Kellogg’s Heartwise cereal and 7Up Plus soda, which is fortified with vitamins and minerals, while other foods cater to more serious conditions like diabetes. We predict more food and beverage brands will treat physical and mental health problems in the future, from menopause and colon conditions, to sleeplessness and hyperactivity. With advances in science, food and beverages could ultimately serve as homeopathic alternatives to medication.

Three times a year The Intelligence Group publishes The Cassandra Report®, an in-depth look into the lives of 14-34 year old consumers. It’s a comprehensive understanding of emerging trends across a broad range of topics, including technology, entertainment, fashion, spending, marketing, attitudes and consumer products.