The timeline of a trend:

1.) Eveyone's into being square

2.) Some girl in East London shows up at a rave wearing her hair in a Fibonacci spiral. A picture of her is posted on myspace.com

3.) Two Korean girls with spiraled hair submit a hilarious karaoke video to youtube.com

4.) Japanese schoolgirls start winding colored ribbons around their white kneesocks in spirals.

5.) A female rapper returns from her Asian tour wearing a skin tight gold dress with a red spiral coiling around it from hem to throat.

6.) Nike designs a new shoe with a spiral-patterned sole.

7.) Apple's latest iMac shows no spirals anywhere--just clean, adorable form.

8.) Jack Anderson says, "Spirals aren't new. We've been using them for years."

9.) Sagmeister wins hundreds of awards for a Hugo Boss catalog with a diecut cover that unravels in a Fibonacci spiral to reveal a luscious pink page matte-varnished in a spiral pattern.

10.) The next year, spiral themes dominate design award winners.

11.) Interbrand updates IBM's identity, replacing Paul Rand's striped monogram with a silver 3D spiral.

12.) Massimo Vignelli becomes aware of the trend and decries it.

13.) A kid in East London shows up at a rave with his hair sculpted into a perfect cube.

from the cover of "STEP" magazine.