new medium for book readers: the e-novella

Injecting a new element of intrigue into the traditional mystery novel format, The Daughters of Freya is a buzzed-about e-novella chronicling a journalist investigation of a California cult that believes sex is the answer to the world’s problems. (The book sounds a bit smutty, but the delievery is way cool.) Unlike conventional literature that is read page by page, readers of this cyber book receive 4-5 email exchanges per day that allow the story to unfold bit by bit, over a 3-week period. Each email is sent as if written by a character from the book, with the readers cc:ed.

With storytelling being such a well-received promotional method lately, this delivery method could ultimately become an interesting vehicle for brands and marketers to keep their story alive and their consumers engaged.

(HT: Trendcentral)