The Advertising Artwork of Dr. Seuss

Before Theodore Seuss Geisel found fame as a children's book author, the primary outlet for his creative efforts was magazines. His first steady job after he left Oxford was as a cartoonist for Judge, a New York City publication. In 1927 one of these cartoons opened the way to a more profitable career, as well as greater public exposure, as an advertising illustrator.

According to an anecdote in Judith and Neil Morgan's book Dr. Seuss and Mr. Geisel (Random House, 1995), the wife of the ad executive who handled the Standard Oil company's account saw the cartoon. At her urging, her husband hired the artist, thereby inaugurating a 17-year campaign of ads whose recurring plea, "Quick, Henry, the Flit!," became a common catchphrase. These ads, along with those for several other companies, supported the Geisels throughout the Great Depression and the nascent period of his writing career.

See them all here.